FoB

Faculty of Business

Digital Marketing

Effective marketing drives innovation, impacts strategy, and drives the performance of corporations and organizations. A General Management degree with a Concentration in Digital Marketing from Sampoerna University provides you with fundamental marketing knowledge and critical skills in marketing analysis, decision-making and effective communication to power organizations. Given today’s changing marketing landscape, our graduates gain a distinct advantage in that they can also earn a degree from the University of Arizona—one of the leading universities in the world. In 2017, all of the graduates of FOB had obtained employment within 2 months of graduation. Marketing professionals, more than most other business functional departments, deal directly with customers. Today’s successful companies and organizations have one thing in common – they are strongly customer-focused and heavily committed to marketing. By understanding marketing concepts, individuals better understand marketing through the lens of creating value for customers and building profitable customer relationships.